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María Fernanda Gonzalez has a strong background in digital marketing and strategy. María Fernanda began their career in 1993 as an Assistant at the YPF show room, before joining American Express in various marketing roles from 1994 to 1996. María Fernanda'sresponsibilities included coordinating marketing actions and implementing direct marketing strategies. In 1996, they joined Santander Río, where they held several positions over the years, including Manager of Internet and Direct Marketing, Manager of Digital Channels, and Chief Strategy Officer. At Santander Río, they were responsible for the strategy and commercial development of digital channels, such as online banking, mobile apps, and social media, as well as digital marketing campaigns. María Fernanda achieved significant successes, including being recognized as the Best Digital Bank in Latin America in 2015. In 2020, they joined Quiena Inversiones as Chief Strategy Officer.

María Fernanda Gonzalez completed their education history with the following degrees:

1. From 2016 to 2016, they attended Universidad de 'San Andrés', where they pursued a degree in Mind with a focus on Digital Transformation.

2. From 1999 to 2000, they studied at IAE and obtained an EMBA degree. The field of study for this degree is not provided.

3. From 1990 to 1994, María Fernanda Gonzalez attended UADE and achieved a degree as a Licenciada en Comercialización. No specific field of study is mentioned for this degree.