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Felipe Pedreira has a strong background in content research and market analysis in the education sector. Felipe started their career at Abril in 2013 as a Reporter and Content Researcher, where they collected and verified information about various higher education institutions in the country. Felipe was responsible for gathering data on undergraduate and postgraduate courses, as well as information on government programs, scholarships, and tuition fees. Felipe also occasionally contributed to the analysis and publication of articles for the Guia do Estudante website. In 2018, Felipe joined Quero Educação as a Senior Market Research Analyst. In this role, they further developed their skills in data collection and analysis, focusing on the registration, update, and data collection processes for higher education institutions and their courses. Currently, Felipe serves as the Content Research Leader for Quero Educação's Guia da Faculdade, overseeing a team responsible for the evaluation process and collection of data on institutions, courses, and ratings.

Felipe Pedreira received their Bachelor's degree in Social Communication with a specialization in Advertising and Public Relations from Faculdade Cásper Líbero. Felipe attended the institution from 2006 to 2011.