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Genevieve Le Bars is a seasoned professional with extensive experience in marketing and operations, currently serving as a Senior Manager at PwC Australia since January 2009. With a diverse background that includes roles such as Agile Marketing and Operations Team Lead, Digital Strategy and Delivery, and Marketing Effectiveness, Genevieve has demonstrated strong leadership in digital marketing and brand strategy. Prior experience includes a secondment at PricewaterhouseCoopers in New York focused on Global Brand Strategy, as well as various positions that span brand communications and digital marketing. Genevieve holds a Bachelor of Commerce degree in Marketing from Macquarie University.