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Gaëtan MATHIEU is a marketing professional with extensive experience in operational marketing, communication, and digital strategies. Currently serving as Head of Marketing for France at Equativ since April 2023, Gaëtan previously held positions including Head of Operational Marketing & Communication at Cdiscount Advertising, where responsibilities encompassed go-to-market strategy management and team leadership. Prior roles include Sales Manager for Retail Media at Cdiscount and Marketing Manager at MediaSquare, overseeing marketing strategies for premium publisher ad exchanges. Early career experiences include positions at AMAURY MEDIA as a Digital Marketing Researcher and internships at ZED and Mediatoon Distribution. Gaëtan holds a Master's degree in Digital Marketing from OMNES Education and has pursued international studies at Saint Petersburg State Polytechnical University.