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Smita Balram is the Lead - Corporate Communications at PUMA India, where Smita strategizes brand communication and drives public relations for the Indian operations of the German sportswear giant. With experience in journalism and editorial roles at various publications such as The Economic Times, DNA, and Harper's Bazaar, Smita has a strong background in reporting on fashion, lifestyle, and retail sectors. Smita holds a postgraduate degree in Social Communications Media from Sophia Polytechnic College and a degree in Mass Communication from Mount Carmel College.