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David Marciano has extensive experience in digital marketing and client acquisition, currently serving as a Senior Digital Marketing Manager - Acquisition at Prudential since February 2015, where responsibilities include overseeing new client acquisition across the full marketing mix. Prior to Prudential, David held roles such as Assistant Vice President - Liabilities at Citi and Head of Digital at MetLife, a major global provider of insurance and employee benefits. David's earlier experience includes significant positions at Post Office Financial and Travel Services as a Senior Product Manager in Savings and Investments, and marketing roles at the Royal Bank of Scotland, where responsibilities spanned from managing product relationships to customer advisory functions.