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Nichole Gu is currently the Managing Director Asia at Behaviorally. Prior to this, Nichole held various leadership roles at PRS IN VIVO, Kantar, TNS, and Research International, where Nichole honed their expertise in client development and research. With a background in law from Fudan University, Nichole brings a unique perspective to their role, overseeing strategic growth and development with key clients in Asia. Nichole is known for building trusted advisor relationships and guiding creative approaches to address critical client business questions.