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Elsa Saarinen is a seasoned entrepreneur and strategic partner in the premium spirits and cosmetics industries. Since 2018, Elsa has served as a Strategic Partner and Shareholder at Proximo Spirits, overseeing a diverse portfolio of premium brands across multiple global markets. In 2017, Elsa became a non-executive director at Cosmetic Industries, Inc. and later assumed ownership amidst the challenges presented by COVID-19. Additionally, Elsa co-founded Dose of Colors in 2013, a successful cosmetics trading company recognized for its innovative color products. Elsa holds a Bachelor's degree in Business Administration, Management and Operations from The George Washington University.