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Tara Brady is an experienced professional in customer experience and member relations, currently serving as the SVP, Director of Customer Experience at Provident Bank since May 2022. Prior to this role, Tara held leadership positions at Affinity Federal Credit Union and WSFS Bank, focusing on strategies for member satisfaction and customer onboarding. Tara's extensive background in retail financial institutions includes roles at Wells Fargo, Santander Bank, and Wachovia, emphasizing design and implementation of customer experience strategies and managing retail banking operations. Additionally, Tara has a solid foundation in operations management from the Landlord Association of PA. Tara holds educational credentials from Sacred Heart University and West Chester University of Pennsylvania.