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Vanessa Oropeza Salas is a digital content specialist currently employed at Promperu since November 2020, where responsibilities include developing content strategies for social media with performance and branding goals. Prior experience includes roles as a digital marketing analyst at Ahorsa Import & Export, where Vanessa managed content strategies and KPI tracking, and as a digital communication consultant also at Promperu, overseeing digital content for tourism and gastronomy brands. Additional roles encompass digital consulting at APOYO Comunicación, social media management at Wunderman Thompson Perú for Scotiabank, content management at MullenLowe 511 for various brands, and digital content leadership at PlusEmpresarial.com with a focus on SEO and SEM strategies. Vanessa holds a Bachelor's degree in Social Communication from Universidad Nacional Mayor de San Marcos and completed a specialization in Strategic Digital Marketing at Universidad de Piura.