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Sherry Masengarb has held a variety of roles in the sports and entertainment industry since 1995. Sherry started their career at Moore North America as a Sales and Marketing Support Specialist. Sherry then moved to Dykeman Associates as a PR Associate. In 2004, they took on roles at FSN Southwest as a Media Relations Intern, The Sports Group as a Project Coordinator, the Dallas Mavericks as an Accounting Intern, and the Dallas Stars Hockey Club as a Ticket Operations Intern. In 2005, they joined Tickets.com and held roles as a Product Manager/Business System Analyst, Manager of International Projects/Products & Processes, Sr. Application Systems Analyst, and Operations Manager - Vancouver 2010 Winter Olypmic & Paralympic Games. Most recently, in 2021, they joined Project Admission as a Product Manager, Ticketing and Technical Product Manager.

Sherry Masengarb received their MBA in Sport and Entertainment Management from The University of Dallas in 2004. Prior to that, they obtained their BA in Music from Texas A&M University-Commerce in 1993.