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Jeff Shelton currently serves as the VP of Product and PreSales at Impact Analytics, a position held since 2023. Prior experience includes a role as Director of North American Pre Sales at Blue Yonder from 2015 to 2022, where Jeff led the Retail Planning practice and consulted with retail and wholesale companies for process and technology improvements. With a notable achievement of a 350% increase to target in 2018 as Senior Solutions Advisor, Jeff's extensive background in retail also includes key positions at American Eagle Outfitters, where strategic initiatives and omni-channel planning were prioritized, and earlier roles as Buyer for Footwear at Belk and Assistant Buyer at May Department Stores. Jeff holds a BS in Marketing from Miami University.