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Zeff A. has extensive experience in various roles and organizations. Zeff currently serves as the Vice President, Commercial Strategy at Profitero, where they lead the Go-To-Market for the company's activation and advisory solutions. Zeff is responsible for critical activities such as business case development, competitive positioning, and pricing strategy. Prior to Profitero, they worked as a Senior Director at BrightEdge, where they built Go-To-Market sales motions and collateral, owned the Customer Success process, and created industry-specific customer journeys. Zeff also held positions at Software AG, CIBO, Asner Inc - Management Consulting, Slalom, and Accenture, where they gained expertise in product strategy, global alliances, customer success, and management consulting. Zeff's background includes a focus on driving business growth, ensuring customer satisfaction, and delivering integrated solutions. Zeff has a track record of success in directing multimillion-dollar programs and working with industry giants such as Adobe, Microsoft, and Coupa.

Zeff A. obtained a Bachelor of Science (BS) degree in Finance from the Gies College of Business at the University of Illinois Urbana-Champaign. In addition, Zeff has obtained various certifications including Profitero Certified, Brightedge Professional Certification, Google Analytics, SEO Training from Moz, Google Tag Manager Fundamentals, Google Ads Search Certification, Agile Development Specialization from the University of Virginia Darden School of Business, Agile Development in Practice (Project-centered Course) from the University of Virginia Darden School of Business, Agile Meets Design Thinking from the University of Virginia Darden School of Business, Agile with Atlassian Jira from Coursera, Keyword Research from Semrush, Managing an Agile Team from the University of Virginia Darden School of Business, Running Product Design Sprints from the University of Virginia Darden School of Business, SEO Fundamentals from Semrush, and Testing with Agile from the University of Virginia Darden School of Business.