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JB Ray is the Chief Executive Officer at PRM Marketing Services Pte. Ltd. With a wealth of experience in CRM, Loyalty Programs, and Marketing Services across various industries in Asia Pacific, JB has a proven track record of driving business growth and improving customer engagement. His expertise in developing innovative solutions and leading cross-functional teams has resulted in the successful implementation of multi-million dollar programs. JB's strategic vision and leadership have been instrumental in expanding market penetration and boosting revenue for the companies he has worked for.