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Azora Zoe Paknad currently serves as Interim CEO at Prima since March 2024 and has been writing about the challenges of the founder journey with First Rodeo since June 2023. Previously, Azora held the position of Head of GTM, Revenue, and Partnerships at Thingtesting from January 2023 to March 2024, facilitating a consumer brand review platform. As the Founder and CEO of Goldune from June 2020 to December 2022, Azora launched a successful marketplace for sustainable brands before transitioning its leadership to The Verticale. Prior experience includes various roles at Food52 from 2015 to 2020, advancing from Client Services and Brand Strategy Ops Coordinator to Director of Revenue Operations and Partnerships, as well as a position at BaubleBar Inc. in social media and influencer marketing. Azora holds a Bachelor's Degree in Business from The New School.