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Jacob McCraney is an experienced retail and management professional with a background in the cannabis industry and customer service. Currently serving as the Dispensary Manager at Catalyst Cannabis Co. since November 2021, Jacob focuses on high-volume retail operations, employee development, and collaboration with HR. Prior to this role, Jacob held the position of General Manager at Sweet Flower, where responsibilities included overseeing delivery and in-store purchases and implementing effective marketing strategies. Jacob's career also includes roles as a Sales and Marketing Specialist at Perennial Holistic Wellness Center Inc., a Project Management Specialist at the University of Arkansas for Medical Sciences, and a Team Lead at Walmart, starting as a Bank Teller at Centennial Bank. Jacob earned a Bachelor of Business Administration from the University of Arkansas and continued education at the University of Arkansas at Little Rock.