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Keith White is a seasoned marketing and product management professional with extensive experience in the insurance, digital transformation, and leisure sectors. Currently serving as the Commercial Manager for UK Sales at Prima since June 2022, Keith leads strategic initiatives to enhance income and retention. Previous roles include Senior Product Manager overseeing underwriting processes and direct acquisition at Prima, and Digital Transformation Product Manager at Hastings Direct, where significant growth was achieved. With a strong background in marketing and SEO consultancy, Keith has held various leadership positions, including Head of Marketing for Dobell and The Stag Company, contributing to substantial business growth. Keith holds a BA Hons in Marketing with Retail Management from the University of Central Lancashire and has further academic qualifications in marketing and sports studies.