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Cecilia Parra has over 16 years of professional experience in the commercial and retail industry. In 2021, they were appointed as Country Manager for Pridatect. In 2020, they acted as Commercial Manager for Incrento, where they were responsible for creating commercial proposals for potential clients, mentoring clients in market analysis, and reviewing new business opportunities with the General Manager. From 2014 to 2020, they held the position of Brand Manager for The Athlete's Foot Ecuador and Jefe de Categoría Marathon Sports at Grupo Marathon, where they achieved a 10% annual increase in sales and opened 7 new stores. From 2013 to 2014, they were Jefe de Planificación de Demanda at Pinto S.A., where they were responsible for continuous supply of garments, maintaining optimal stock levels, and evaluating the best suppliers for the company. In 2012, they were Purchasing Supervisor at Banco del Pichincha. From 2008 to 2012, they worked at GPF Corporation, where they held the positions of Purchase Department Executive, Purchase Department Assistant, and Category Management Assistant. From 2005 to 2008, they had internships at various companies, including Consumer Department at Quifatex S.A., where they reviewed artwork with advertising agencies.

Cecilia Parra received their Bachelor of Science in Business Administration and Management, General from Universidad de las Fuerzas Armadas - ESPE in 2008. Cecilia then went on to receive their Master in Business Administration in Services Administration from Tecnológico de Monterrey in 2011.