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Simon Worne is an experienced marketing professional with a proven track record in brand management and strategic development across various consumer goods sectors. Currently serving as the Interim Global Brand Director for Mr Kipling at Premier Foods and the UK&I Marketing Director for the McVities portfolio at pladis Global, Simon's previous roles include Marketing Director and Business Consultant at Flower and White Ltd, where a new strategic direction and brand repositioning were implemented. Simon is a co-founder of Top Herd Snacks, specializing in protein-based snacks, and has also held positions such as Marketing Consultant at Product Chain Ltd, Interim Marketing & Innovation Director at Fiddes Payne, and Marketing Director for New Business Development at General Mills. With a strong background in both agency and client-side roles, Simon has successfully managed and launched numerous products across various markets, underscoring a commitment to innovation and consumer engagement throughout a career that began in account management at notable agencies like Saatchi & Saatchi and McCann Erickson. Simon holds a BA Honours degree in Geography from Nottingham University.