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Giacomo Alpiani is a Global Brand Specialist at Red Bull, having joined in July 2021 after completing the Global Advertising Graduate program at the company's headquarters in Fuschl am See, Salzburg. Prior experience includes a role in Global Marketing at Jacobs Douwe Egberts, where Giacomo developed the Ti-Ora premium tea brand across seven international markets, and an Advertising Day Coordinator position at the Marketing Association Erasmus University Rotterdam, organizing events to connect students with advertising agencies. Additionally, Giacomo interned at Leo Burnett as a Social Media Intern and at Vidi-visio Werbeagentur. Educational qualifications include a Master of Science in Marketing Management from Rotterdam School of Management, an exchange semester at IE Business School, and a Bachelor of Science in International Bachelor Communication and Media from Erasmus University Rotterdam.