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Fabio Freire is a seasoned marketing and business strategy professional with extensive experience in leadership roles across various organizations. Currently serving as Senior Advisory Manager at Pratika Consultoria Comercial since July 2019, Fabio has led initiatives in marketing strategy, product positioning, and sales channel development in both B2B and B2C sectors. Previous positions include Head of Pay TV & Digital Services at Telefônica Brasil, where Fabio managed a substantial revenue portfolio and executed comprehensive marketing strategies, and Head of Pay TV at GVT, driving the startup and launch of GVT TV. Educational credentials include a Post Graduate Diploma in Marketing and Advertising from USP and multiple specialized programs in digital marketing and team leadership.