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John Marshall is the Chairman and CEO of Potential Energy Coalition. John is also a Professor at the Tuck School of Business at Dartmouth College, where John teaches an internet marketing course. Previously, John held positions such as Chief Strategy and Growth Officer at Lippincott and President at The Princeton Review. Additionally, John was a Partner at The Bridgespan Group and Digitas, where John served as EVP and Global Head of Strategy and Enablement. John Marshall holds an MBA from The Tuck School of Business at Dartmouth and an AB from Princeton University.