Climate change has a communications problem. We know the science. We have the policies. But for too long we have failed to educate, inspire and motivate people to get involved and demand solutions. To protect the world for future generations, we need to create worldwide public demand for action on climate change.

Potential Energy exists to solve this problem.  We are an innovative, fast-growing  startup that brings the very best marketing talent in the world to bear on the climate challenge.  Leveraging deep analytics and creative storytelling, Potential Energy connects with people on a human level to tip the balance on the policies that will dramatically accelerate the energy transition. Our campaigns are backed by extensive audience research, yielding data-driven insights that shift the climate narrative to win the fights that matter. Founded in 2018 and supported by the leading philanthropists in the space, Potential Energy has a track record of transformative campaigns that capture audiences and mobilize support for climate action.

Marketing

Renewable Energy

Social Impact

Potential Energy Coalition

Potential Energy Coalition's headquarters in New York, United States

The Leadership Team at Potential Energy Coalition spearheads the strategic vision and direction of the company. Comprised of the Founder & Chief Executive Officer, President, and VP of Finance, this team ensures the organization's objectives are aligned with its mission to drive climate action. They oversee all critical operations, make high-level executive decisions, secure funding, and foster partnerships to amplify the impact of the company's innovative and data-driven marketing campaigns.

Leadership Team

The Marketing and Communications team at Potential Energy Coalition is responsible for developing and executing compelling campaigns that inspire action on climate change. They engage in deep audience research to gather data-driven insights, craft impactful narratives through creative storytelling, and strategically utilize media investments to reach and motivate diverse audiences. This team integrates their expertise in digital experiences, performance marketing, and partner engagement to drive public demand for effective climate policies and solutions.

Marketing and Communications

The Strategy and Analytics team at Potential Energy Coalition is responsible for leveraging data-driven insights to inform and shape the organization's climate action campaigns. They conduct extensive audience research and analyze various data sets to understand public sentiment and behavior. By integrating analytics with strategic planning, the team crafts compelling narratives and effective strategies that inspire and mobilize public demand for climate solutions. They play a crucial role in measuring the impact of campaigns and optimizing efforts to accelerate the energy transition.

Strategy and Analytics

The Finance and Accounting team at Potential Energy Coalition is responsible for managing the company's financial health and ensuring compliance with financial regulations. This team oversees budgeting, financial planning, and reporting, and provides strategic financial analysis to support data-driven decision-making. The team members work closely to ensure that resources are allocated efficiently to maximize the impact of campaigns and support the organization’s mission of driving action on climate change.

Finance and Accounting

This department focuses on gathering, analyzing, and providing actionable insights to inform strategic decision-making.

Insights and Analytics

This department focuses on establishing and managing strategic partnerships to enhance business opportunities.

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People (2)

Jobs (0)

Other teams

Marketing and Communications

Strategy and Analytics

Finance and Accounting

Insights and Analytics

Partnerships Division

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People (2)

Jobs (0)

Other teams

Marketing and Communications

Strategy and Analytics

Finance and Accounting

Insights and Analytics

Partnerships Division

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