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Richard Gladders is an accomplished professional in data and analytics strategy, currently serving as the Data & Analytics Strategy Director at Posterscope since December 2021. Their role involves delivering advanced data-led out-of-home (OOH) planning and location intelligence solutions, with a focus on maximizing data partnerships and developing innovative omnichannel approaches. Previously, Richard held various positions at Publicis Media, including OOH Client Director and OOH Senior Account Manager, leading the planning and implementation of OOH accounts for notable clients such as Disney Studios and NatWest/RBS. Richard's career in media began at Carat, where responsibilities included managing OOH accounts and overseeing a transition to a new project management system. Richard holds both a Master's and Bachelor's Degree in Economics from Swansea University.