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Brad Puckey worked with their clients since the inception of measurement practice more than 20 years ago, to help them understand the power of their brand and the business opportunities associated with it. He thoroughly enjoyed the journey: from when they assessed the impact of advertising on stock performance for GE to, today, as they explore the influence of social media on the brand. Where some might only see numbers, He see the foundation for innovative strategies as brands evolve in complex, rapidly evolving markets.