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Thomas Mayers is a seasoned search marketing professional with extensive experience in managing SEM activities across major platforms such as Google, Apple, and Microsoft Ads. Currently serving as Search Marketing Manager at PointsBet, Thomas oversees bid strategy optimization, app campaign excellence, and seasonal campaign launches. Prior experience includes leading a paid media team at Online Marketing Gurus, where responsibilities encompassed employee management, client strategy presentations, and process development. Earlier roles at News Xtend involved creating and optimizing Google Ads and Microsoft Advertising campaigns, as well as assisting in sales efforts through product training and campaign audits. Thomas's strong analytical skills are highlighted through reporting and optimization using tools like GA4, Power BI, and Salesforce.