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Andrea Matuk Alayza

Senior Manager, Paid Media at Launch Potato

Andrea Matuk has a diverse work experience spanning various roles and industries. Andrea began their career as a Teaching Assistant at San Silvestre School in 2014. From there, they worked as a Marketing, Sales & Operations professional at Fluye Bottle, where they conducted digital sales, social media strategies, and content development.

In 2019, Andrea joined Municipalidad de San Isidro as a Clinical Psychology Intern, gaining experience in the field of psychology. Andrea then transitioned to Huella Verde Perú, where they held roles as a Community Manager and Marketing Executive. In these positions, they developed and executed digital strategies, managed social media accounts, and achieved significant growth in the Instagram community.

Andrea's next role was as a Digital Marketing Analyst at Power Nature, where they developed and executed B2C and B2B digital strategies for multiple brands. Andrea also conducted influencer marketing campaigns and managed accounts with a large following.

In 2021, Andrea worked as a Global Brand Manager at Formula Flawless. In this role, they played a key role in launching new products, developing brand identity, and creating brand content.

Most recently, Andrea has been working at both Launch Potato and FinanceBuzz as a Paid Media Associate and later as a Paid Media Strategist. In these roles, they have contributed to paid media strategies for these companies.

Overall, Andrea Matuk has a strong background in digital marketing, brand management, and sales operations, with experience in various industries.

Andrea Matuk completed their education in the following chronological order:

1. From 1999 to 2013, they attended San Silvestre School and obtained an International Baccalaureate diploma.

2. From 2014 to 2019, they studied at Pontificia Universidad Católica del Perú, where they earned a degree as a Licensed Clinical Psychologist.

3. In 2017, they pursued a short-term course at Freie Universität Berlin, focusing on Law, Society, and Politics.

4. In 2020, they received certification for Krama Vinyasa & Yin Yoga (Teacher Training) from Yoga Alliance.

In addition to their formal education, Andrea Matuk obtained several certifications:

1. In August 2022, they completed the "Preventing Discrimination & Harassment: US Employees 2022" certification from Traliant.

2. In July 2022, they earned a certification in "Entrepreneurship: Developing the Opportunity" from Wharton Online.

3. In January 2022, they obtained the "Brand Identity & Strategy" certification from IE Business School.

4. In July 2021, they obtained a certification in "Brand Management" from London Business School.

5. In February 2021, they completed the "SEO Fundamentals" certification from Semrush.

6. In January 2021, they acquired the "Agile Foundations" certification from LinkedIn.

7. In December 2020, they earned two certifications: "Leadership: Practical Skills" and "Strategic Thinking" from LinkedIn.

8. In September 2020, they became a "Facebook Certified Media Planning Professional" certified by Facebook.

9. In May 2020, they completed the "Facebook Ads" certification from Crehana.

10. In April 2020, they obtained the "E-Mail Marketing" certification from HubSpot Academy.

11. In April 2020, they completed the "Fundamentals of Digital Marketing" certification from Google Digital Garage.

Lastly, it should be noted that they also received a Bilingual Diploma from the International Baccalaureate in January 2014.

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