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Gabby Mahmood is a seasoned marketing professional with extensive experience in lifecycle marketing, currently serving as Senior Manager of Lifecycle Marketing at Accolade, Inc. since January 2022. Expertise includes developing automated communication strategies using Braze to enhance customer engagement and retention, evidenced by a 43% year-over-year increase in appointment bookings. Prior roles at VMware involved managing global marketing campaigns and reporting initiatives, while experience at Mindbody and HubSpot honed skills in campaign execution, customer support, and analytics. Gabby holds a Bachelor's degree in Business Administration with a concentration in Marketing Management from California Polytechnic State University-San Luis Obispo.