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Parichay Tayal is a seasoned digital marketing professional, currently serving as Digital Marketing Manager at Life Pharmacy since April 2023, where responsibilities include customer acquisition through various digital channels and managing a significant annual growth budget. Prior experience includes roles as Digital Marketing Manager at noon, where focus was on SEM and paid social; Assistant Manager of Digital Marketing for Zomato overseeing performance marketing across the GCC; Sr. Growth Marketer for MyGlamm, driving e-commerce growth through multiple platforms; and Sr. Digital Marketing Executive at HT Media Ltd., executing paid media and email marketing campaigns. Parichay holds a Post Graduate Certificate in Digital Marketing and Communications from MICA and a Bachelor of Technology in Computer Science and Engineering from ITM University, Gurgaon.