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Rob Verhoeven currently serves as the Head of Partnerships for Europe at PlayHQ Sports, a position held since October 2024. Prior to this role, Rob held various leadership positions at Catapult, notably as Sales Director for the Benelux and Eastern & Southern Europe regions, contributing to the company's status as a global leader in sports technology. Experience in business development includes roles as Senior Business Development Manager and Commercial Lead AI at pharmi, focusing on the health tech sector. Earlier career highlights involve sponsorship management at B.V. Vitesse, V-max Racing Management BV, and SUPERREBEL® AGENCY, as well as sales roles in the MedTech and pharmaceuticals industries with Arseus Medical and Servier Pharmaceuticals. Rob holds a Bachelor's degree in Entrepreneurship from Avans University of Applied Sciences and furthered education at NCOI Opleidingen.