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Pascal Jäger

Head Of Performance Marketing at Pixum

Pascal Jäger has a diverse and extensive work experience. Pascal started their career as a Professional Gamer at Alternate from 2006 to 2011. Later, they joined Nintendo of Europe GmbH and worked as a CRM Project Specialist from 2011 to 2013. During this time, they managed pan-European promotions and provided analytical input for various reports. Pascal also completed an internship and bachelor thesis in CRM during their time at Nintendo. In 2014, Pascal worked as a Market Research Assistant at SCAMA AB and then as an Online Business Analyst at Nintendo of Europe GmbH. In 2015, they joined Unister GmbH as a Team Lead CRM, overseeing e-commerce operations in the online travel market. Currently, Pascal is working at Pixum as the Head of Performance Marketing since September 2021. Before this role, they served as the Product Owner App & Teamlead Mobile Marketing from 2018 to 2021 and as a Senior CRM Manager from 2016 to 2018.

Pascal Jäger holds a Master of Science (M.Sc.) with a major in Business Administration from Jönköping International Business School, which they obtained in 2014. Prior to that, they completed their Bachelor of Business Administration (BBA) in International Business and Management at Saxion University of Applied Sciences, graduating in 2012. During their studies, they also spent a year at Galway-Mayo Institute of Technology, studying Business Administration and Management. Pascal's secondary education includes completing their Abitur (university-entrance diploma) at Hittorf-Gymnasium from 2005 to 2007. In addition to their formal education, Pascal Jäger obtained the Certified Scrum Product Owner (CSPO) certification from Scrum.org in November 2019.

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