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Igor Možek is a seasoned professional in performance marketing, currently serving as a Senior Performance Marketing Manager at Shoppster Srbija since January 2021, where responsibilities include process management, web performance oversight, and the execution of multichannel performance marketing strategies. Previous roles include Digital Growth Strategist at eCom360, Performance Marketing Manager at Sport Vision, and various positions at Hiri and Merkur Insurance Group. Igor holds a Master's degree in Business/Managerial Economics from Singidunum University and has developed extensive expertise in digital campaign planning, budget optimization, and revenue generation across multiple platforms throughout a career spanning over a decade.