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Vikrant Karande is a seasoned professional in the field of Search Engine Optimization (SEO) with extensive experience spanning over a decade. Currently serving as the Group Head at PivotRoots since July 2016, Vikrant has held various titles within the company, including Senior Manager and Manager for Earned Media SEO. Responsibilities include managing high-profile SEO clients, optimizing campaigns, and developing keyword and content strategies. Previous experience includes the role of SEO Manager at Coverfox Insurance and Sr. SEO Analyst at Iksula, where Vikrant specialized in both on-page and off-page optimization, competitor analysis, and web analytics. Vikrant holds a degree from Mumbai University.