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Biral Modi is a seasoned digital marketing professional specializing in paid media with extensive experience across various sectors including BFSI, D2C, healthcare, and e-commerce. Currently serving as Sr Manager of Paid Media at PivotRoots since March 2022, Biral manages performance and branding campaigns utilizing platforms such as Google Ads, Facebook Ads, and DV 360. Prior roles include Senior SEM Executive at Logicloop, where Biral achieved impressive returns on ad spend (ROAS) and streamlined media planning and keyword research for various clients. Starting in digital marketing at Radical Knights Pvt. Ltd., Biral has progressively advanced through roles at Insomniacs and PivotRoots, demonstrating a strong track record of optimizing campaigns and driving measurable results. Biral holds a Master of Engineering in Computer Engineering from Kadi Sarva Vishwavidyalaya and a Bachelor of Engineering from Gujarat Technological University.