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The Paid Media Team at PivotRoots is responsible for developing, executing, and optimizing digital advertising campaigns across various online platforms. Utilizing advanced data analytics and performance marketing strategies, the team focuses on search engine marketing, display advertising, affiliate marketing, mobile marketing, and social media advertising to maximize ROI and enhance consumer experiences. They work collaboratively to ensure that media plans are strategically aligned with client goals and adjust tactics based on real-time campaign performance data.