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Sini Tiainen is an experienced professional with a strong background in business design, marketing, and human resources. Currently a Business Designer at Pirkanmaan Osuuskauppa since February 2020, responsibilities include managing sustainability initiatives, employer branding, and enhancing employee and customer experiences. Prior roles include Business Developer and Service Designer at Ideascout Oy, where focus was on customer-centric service innovation, and HR and Marketing Communications Manager at Confidex Ltd., overseeing corporate HR operations across multiple regions. An extensive career at Nokia Siemens Networks encompassed various managerial positions in marketing and business development. Sini holds a Master's degree in Industrial Management and has completed additional studies in HR, leadership, and marketing communications.