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Peggy Wu is an accomplished marketing professional with extensive experience in integrated and e-commerce marketing. Currently serving as a Global Integrated Marketing Specialist at Pinkoi since June 2022, Peggy has successfully optimized in-app landing pages and executed promotional campaigns, demonstrating strong project management and collaboration skills. Prior to this role, Peggy worked as an E-commerce Marketing Specialist at ÑÅ»¢, leading charity projects that resulted in significant sales growth and enhanced conversion rates. Peggy's early career includes internships in project management and public relations at Microsoft, where coordination of events and marketing strategies contributed to increased engagement and brand awareness. Peggy holds a Bachelor's degree in Public Administration and Policy from National Taipei University, along with international studies in China Business and Management.