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Chirantan Samantaray is a skilled professional with experience in managing catalogues and digitizing retail processes. Currently serving as Catalogue Manager at Pincode since August 2022, Chirantan focuses on enhancing hyperlocal commerce through ONDC. Previously, a Management Trainee at PhonePe, Chirantan worked on initiatives to digitize Indian Kirana Stores from August 2021 to July 2022. Earlier experience includes a summer internship at Aditya Birla Group and a role as Team Manager at Hindustan Zinc, where responsibility included improving metal recovery and quality through technological innovations. Chirantan holds a PGDBM in Sales and Marketing, Operations from XLRI Jamshedpur and a BTech in Metallurgical Engineering from Visvesvaraya National Institute of Technology.