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Michelle Pinchev has a diverse work experience in various roles and industries. Michelle started their career as a Section Editor at The Cord Weekly in 2003 and later worked as a Staffing Specialist at Manpower. In 2008, they became the Marketing & Communications Lead for Business Takes Action, an initiative by Canadian Manufacturers & Exporters. From 2009 to 2012, they worked at Career Edge Organization in roles such as E-Marketing Specialist and Manager of Marketing & Communications. In 2011, they joined Scotiabank as a Senior Manager of Social Media and later became the Manager of Social Media Customer Care. In 2015, Michelle founded their own company called Pinch Social, a boutique Social Media, Communications, and Digital Marketing agency. Michelle is also the Executive Director at SMWi Toronto, an independent platform and worldwide conference for social media and technology.

Michelle Pinchev attended Wilfrid Laurier University where they obtained a Bachelor of Arts degree. The specific field of study is not specified.