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Amanda C.'s work experience includes various roles in marketing, category management, and business development. Amanda is currently the Head of Category and Insights at Pilgrim's UK for the Waitrose account. Prior to this, they worked as an Insights and Marketing Manager at Bernard Matthews and as a Grocery Category Manager at Kettle Foods UK. Amanda also has experience as a Client Director at Osborne Pike and an Account Director at Design Group International Ltd (DGI). Amanda has a strong background in brand and packaging design, as well as point of sale and marketing collateral. Earlier in their career, they held positions as an Account Director at Triangle Design Limited and Bezier, and as a Business Development Director at Retriever New Business Agency. Amanda's expertise includes instore excellence management and commercial direction.

Amanda C. obtained a Professional Postgraduate Diploma from CIM | The Chartered Institute of Marketing in 2010. Prior to that, they completed a BAHons in Multimedia Design at De Montfort University from 1996 to 1999, specializing in CAD, Interior Design, TV Set Design, Animation, Life Drawing, and German. Before attending university, Amanda attended Durham School from 1994 to 1996, and Durham High School from 1991 to 1994.