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Yann Marois serves as Vice President of Global Brands for Smoke-Free Products at Philip Morris International, focusing on brand building for Reduced Risk Products such as IQOS, VEEV, ZYN, and LIL since June 2019. Previously, Yann held various senior roles including Senior Vice President and CMO at Bacardi for Grey Goose, Vice President of Global Marketing at The Estée Lauder Companies for Aveda, and Director of Global Marketing at Kusmi Tea. Additional experience includes consulting at McKinsey & Company and marketing positions at L'Oréal. Yann's educational background includes advanced studies in business administration, digital transformation, and leadership from institutions such as IMD, emlyon business school, and Sciences Po Strasbourg.