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Caleb Zehr possesses over two decades of diverse experience in management and marketing. Currently serving as a Senior Territory Manager-Trade Marketing at Reynolds American Inc. since July 2011, Caleb implements comprehensive trade marketing strategies and collaborates with multifunctional teams to enhance product positioning in key markets. Prior to this role, Caleb co-founded JAC Company INC and operated as Chief Operating Officer, driving operational excellence and cultivating strong relationships within the automobile dealership sector. Additionally, as a Team Lead at Colorado Retail Management, responsibilities included optimizing stock levels to meet market demands. Caleb holds a Bachelor's degree in Entrepreneurship and Small Business Management from Palm Beach Atlantic University.