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Mr. Volpetti became President Smoke-Free Inhaled Products Category & Chief Consumer Officer in November 2021. He joined PMI in 2019 as Chief Consumer Officer. Mr. Volpetti previously worked at Procter & Gamble for 22 years, where he progressed through various roles with increasing responsibility locally in Italy and Mexico, and on a regional level for the European market. In 2013, he became Vice President for a multi-functional, global business unit at P&G. He is an experienced marketer with broad experience in commercial roles as well, having obtained a winning track record with consumers in both developed and developing markets. Mr. Volpetti specializes in consumer-centric marketing programs, business model transformation, digital acceleration, and disruptive innovation. He also worked at Luxottica Eyewear as Chief Marketing Officer in 2015. Mr. Volpetti holds a degree in Business Administration from Luiss University in Rome.