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William Baker is an experienced professional in procurement and supply chain management, currently serving as the New Product Introduction Manager at Reynolds American Inc. since April 2020, where responsibilities include sourcing product-related goods such as adhesives, ingredients, and fleece, along with experience in flavor capsule and monogram ink categories. Prior to this role, William held various positions at Krispy Kreme from May 2013 to April 2020, including Packaging Category Manager, where business continuity and category management strategies were developed for key raw materials and packaging goods. William's educational background includes a Master's Degree in Operations Management and Supervision from the University of Arkansas and a Bachelor of Science in Entrepreneurship and English from Western Carolina University.