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Simone Assante serves as the Digital Marketing Lead at Philip Morris International since December 2021, specializing in SEO strategy development and analysis using tools like Google Search Console and SEMrush. With a long-term commitment to AIA (Associazione Italiana Arbitri) as an Assistente Arbitrale since January 2003, Simone has also held roles such as Account Executive Strategico at Justbit and Internal Communications Specialist at Ericsson, focusing on communication and marketing initiatives. Additional experience includes positions in web design and content management at various organizations, including the University of Rome "Sapienza." Simone holds degrees in Organizational and Marketing Communication from Università degli Studi di Roma 'Sapienza' and a Bachelor's in Cultural Communication from the University of L'Aquila.