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Karen Evangeline Co-Elmido is a seasoned marketing professional with extensive experience in brand management and strategy. Currently serving as Brand Portfolio Director and Brand Strategy and Portfolio Head at JTI (Japan Tobacco International) since June 2018, Karen has demonstrated expertise in managing diverse brand portfolios. Prior to this, a significant tenure at Johnson & Johnson from July 2004 to March 2016 included roles as Group Brand Manager, Senior Brand Manager, Brand Manager, Associate Brand Manager, and Management Trainee. In these positions, Karen led teams to achieve substantial sales growth and market leadership through innovative marketing strategies and successful product launches. Educational background includes a Bachelor of Science in Management Engineering from Ateneo de Manila University, completed in 2004.