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Mikkel Felix Demskov is an experienced professional in category management and commercial project leadership, currently serving as Commercial Project Lead at Philip Morris International since May 2024. Mikkel also holds the position of Selection Committee & Jury Member for the Danish eCommerce Awards at Dansk Erhverv - Digital Handel since December 2022. Previously, Mikkel has been Head of Concept & Category Management at nemlig.com since August 2020 and has extensive experience in space management and sales analysis from roles at Nestlé, Dagrofa ApS, SuperGros a/s, REMA 1000 Danmark, Bilka, 7-Eleven, and SuperBest. Mikkel's educational background includes studies from Copenhagen Business Academy, Mommark Handelskostskole, and Niels Brock. Key areas of expertise encompass assortment management, pricing strategy, campaign optimization, and category data analysis.