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Dario Tarulla currently serves as the Regional Head of X-Category Transformation & Strategy APMEA at BAT since August 2024 and has been a Mentor at Endeavor México since January 2021. Prior experience includes the role of Regional Head of Innovation (SVP) - Americas and Chief Marketing Officer Mexico at The HEINEKEN Company from June 2019 to July 2024. Dario Tarulla previously held various senior marketing and sales positions at British American Tobacco, including Marketing and Sales Director for Russia, and several leadership roles in different regions. Educational qualifications include a Master in Marketing from Universidad de 'San Andrés'​ and a Bachelor in Business Administration from Pontificia Universidad Católica Argentina 'Santa María de los Buenos Aires', along with an Executive Programme from Singularity University.