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Inspired by an orange tabby named Pumpkin, Celeste Calderon uses her marketing prowess to connect pets with loving homes and bring the PetSmart Charities story to life. "I adopted my first pet, Pumpkin, in college. He stuck with me through late nights of studying and gave me the courage to live independently for the first time.” It was Pumpkin, and the pups that came after him that gave Celeste a passion for pets and led her to seek mission-based work that brings the power of unconditional love to those who need it most.

Celeste leads the team responsible for marketing and communications in the US and Canada. She was most recently the Director of Brand Marketing for PetSmart. Before PetSmart; she was a marketer in the Consumer Packaged Goods industry, leading several brands to growth. Her strong marketing background includes leading brand strategy, events, product development, advertising, media, and promotions.

Celeste and her husband, Tyler, have a six-year-old son, Max, and a coonhound, Beaufort, that she adopted at a PetSmart Charities adoption event.