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Ahmad Al-Khasawneh is a seasoned professional with extensive experience in category management and brand strategy across various renowned companies. Currently serving as Senior Category Manager for Kellogg's at Petra Trading & Investment Co., Ahmad oversees the cereal breakfast foods and potato crisps categories. Previous roles include Category Manager at Procter & Gamble, where Ahmad managed shave care and hair care categories, and Senior Brand Manager and Brand Manager at L'Oréal, focusing on brand strategy and market relevance. Ahmad also worked as a Product Manager at Samsung Electronics, optimizing sales strategies in the Levant region, and held positions as Demand Planner and Procurement Specialist at Hewlett Packard Enterprise. Ahmad holds a Master's Degree in Finance and Investment from The Hashemite University and a Bachelor's Degree in Business/Managerial Economics from the University of Jordan.